单选题 Which characteristic MOST distinguishes scientific communication from mass media communication?
A、Use of digital platforms
B、Dependence on storytelling
C、Reliance on peer review and methodological rigor
D、Need for public attention
单选题 Which of the following is the BEST example of a “human interest frame” in science reporting?
A、Reporting climate statistics using graphs only
B、Explaining vaccine policy through government budgets
C、Telling the story of a cancer patient benefiting from experimental treatment
D、Comparing scientific journals by impact factor
单选题 According to Agenda-Setting Theory, media primarily influence the public by:
A、Controlling all public opinions directly
B、Determining which issues people think are important
C、Eliminating political disagreement
D、Replacing scientific institutions
单选题 Which statement best explains the concept of “disintermediation” in science communication through social media?
A、Scientists must rely more heavily on journalists to communicate research
B、Scientific communication is filtered through government agencies only
C、Scientists can communicate directly with audiences without traditional gatekeepers
D、Social media eliminates the need for scientific evidence
单选题 Which of the following is a major concern associated with algorithm-driven social media platforms?
A、Excessive peer review
B、Lack of multimedia content
C、Reinforcement of echo chambers and polarization
D、Reduced user interaction
单选题 The Hypodermic Needle Theory assumes that audiences are:
A、Critical and highly selective
B、Passive receivers of media messages
C、Resistant to media influence
D、Independent content creators
单选题 In framing theory, “frame-setting” refers to:
A、How journalists choose interview locations
B、The influence of frames on audience interpretation and attitudes
C、The process of selecting camera angles
D、Government control over scientific narratives
单选题 What is the primary danger of an “infodemic” ?
A、Too little scientific information becomes available
B、Audiences are overwhelmed by mixed reliable and unreliable information
C、Scientists stop publishing research
D、Social media becomes fully regulated