单选题 What does the concept of "trend" refer to in marketing data analysis?
A、Static data
B、Change over time
C、Random behavior
D、Market size
单选题 What is the main objective of demand forecasting in business planning and decision-making?
A、To analyze past data only
B、To predict future customer demand and plan production
C、To reduce marketing costs
D、To improve employee performance
单选题 Why do companies often use secondary data before collecting primary data?
A、It is always more accurate
B、It replaces customer opinions
C、It is faster and cheaper to obtain
D、It eliminates the need for research
单选题 Which of the following best describes primary data collection in marketing research?
A、Using online statistics
B、Reading government reports
C、Conducting surveys and interviews directly with customers
D、Analyzing competitor websites
单选题 Why is cleaning data an essential step in the data analysis process?
A、To increase the volume of data
B、To remove errors and ensure accuracy
C、To simplify marketing strategies
D、To reduce customer feedback
单选题 When companies identify patterns in data, what are they trying to understand?
A、Random customer behavior
B、Repeated behaviors and habits
C、Future trends only
D、Competitor strategies
单选题 Why do companies rely on marketing research instead of intuition when making decisions in a competitive market environment?
A、To reduce employee workload
B、To base decisions on accurate data and reduce risks
C、To eliminate competitors completely
D、To avoid collecting information
单选题 What is the main purpose of organizing data during marketing data analysis?
A、To delete incorrect data
B、To group information for better understanding
C、To increase data quantity
D、To avoid decision-making
2026-04-30
共50道
