判断题 With respect to the international planning process, the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market.

A、 正确
B、 错误
下载APP答题
由4l***jq提供 分享 举报 纠错

相关试题

单选题 As especially effective promotional tool when a product concept is new or has a very small market share is known as _____.

A、 Sponsorship
B、 Sweepstakes
C、 Product sampling
D、 Contests
E、 Product tie-ins

单选题 In which of the following countries is the ownership of IP rights established by prior use?

A、 Japan
B、 Brazil
C、 Saudi Arabia
D、 United States
E、 Jordan

单选题 Western cultures like most North Americans, Swiss, Germans, and Scandinavians tend to concentrate on one thing at a time and are typified by ____ time.

A、 Polychronic
B、 Bimodal
C、 Dual
D、 Monochronic
E、 Sequence

单选题 Feng shui is a Chinese ___, considered to be the process that links humans and the universe to ch’i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

A、 Illusion
B、 Ritual
C、 Belief
D、 Symbol
E、 Myth

单选题 In general, tariffs weaken:

A、 Inflationary pressures.
B、 Special interests’ privileges.
C、 Balance-of-payments positions.
D、 Government control in economic matters.
E、 Reciprocal tariffs by other countries.

单选题 _____ includes an understanding of how a society’s culture and economy are affected as a nation struggles to supply its people’s needs within the limits imposed by its physical makeup.

A、 Remote sensing
B、 Geography
C、 Cartography
D、 Demography
E、 Geomatics

单选题 Which of the following best describes the stage of development where the company’s products reach a foreign market without any conscious effort on the part of the marketer?

A、 Infrequent foreign marketing
B、 Regular foreign marketing
C、 No direct foreign marketing
D、 International marketing
E、 Global marketing

单选题 Which of the following trade policy tools makes it mandatory for its importers who want to buy a foreign good to apply for an exchange permit?

A、 Tariff
B、 Import quota
C、 Blocked currency
D、 Government approval
E、 Export levies