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transparent manner, can look an awful lot like snooping (窥探). The ultimate way to work out what someone is interested in would be to intercept (拦截) his web-browsing traffic and search it for keywords. And that is exactly what companies such as Phorm and NebuAd enable internet service providers (ISPs) to do. Equipment in the ISP’s network scans passing web pages for keywords that are then used to target ads. The ISP then gets a cut when someone clicks on an ad, which is why ISPs are so keen on the technology. Activists and politicians have questioned whether all this violates privacy or wiretapping (窃听) laws. Britain’s Information Commissioner has warned that such systems should be “opt in”, and in America two congressmen have questioned the “opt out” approach of the NebuAd system. Done properly, behavioral targeting promises to make advertising more relevant for consumers, and to increase shift rates for advertisers. But as behavioral targeting systems become more sophisticated and aggressive, it is vital that the companies behind them be open with users about what is going on, and give them control over their personal information. “It’s mine – you can’t have it,” says Sir Tim Berners-Lee, the inventor of the web of such information. “If you want to use it for something, then you have to negotiate with me.” Customers may, for instance, be happy to opt in if they are offered a discount on their broadband bills: After all, most web users seem to be willing to reveal some personal information provided they get something in return. But unless they play fair, the proponents (支持者) of behavioral targeting risk ruining a promising new idea.【缺少答案,请补充】
Popular stereotype would have us believe that young women are often concerned about every up and down in their relationships - but one study says "romance drama" actually has a bigger effect on men. Any reader of Cosmo could be forgiven for thinking that women spend all their time analyzing their boyfriends' body language, text messages, and even sleep style for evidence of a likely breakup or marriage proposal. But according to Science Daily, researchers from Wake Forest University and Florida State University surveyed a thousand men and women between the ages of 18 and 23, and found that men were actually more likely to suffer emotionally from relationship difficulties. Study co-author Robin Simon explains that "for young men, their romantic partners are often their primary source of intimacy - in contrast to young women who are more likely to have close relationships with family and friends." Young men themselves - as well as pop culture in general - often proclaim the idea that women spend all their time talking about their boyfriends, while men never mention their girlfriends to their fellow beings. This may be partially true - but it's not because men don't care about their girlfriends or because other topics are simply more important to men than relationships. In fact, it might be better for men to discuss their relationships more openly, getting reassurance about small problems and advice for solving larger ones. But young men shouldn't necessarily act like young women in every way. Simon also says that "while young men are more affected emotionally by the quality of their current relationships, young women are more emotionally affected by whether they are in a relationship or not. So, young women are more likely to experience depression when the relationship ends, or benefit more by simply being in a relationship." Being single is still a greater stigma (耻辱) for women than for men, but bad relationships aren't good for either gender. And, as has been learned by many, sometimes you're better off alone.【缺少答案,请补充】
In case anyone needed another reason to love chocolate, a new study suggests that a natural compound found in cocoa, tea and some vegetables can reverse age-related memory loss. The study – published in Nature Neuroscience in 2014 and partly financed by a chocolate company – found that flavanols reverse mild memory loss in older adults. Using brain scans and memory tests, the latest study built on previous work showing that flavanols extracted from cocoa beans had improved neuronal connections in mice's dentate gyrus, a part of the brain involved in memory formation. But hold that chocolate bar. The researchers also warn that the compound found in cocoa exists only in minuscule amounts in the average chocolate bar compared with the amount used in the study, so gorging on chocolate in the name of health and improving one's memory could backfire. "It would make a lot of people happy, but it would also make them unhealthy," said Scott A. Small, a professor of neurology and director of the Alzheimer's Disease Research Center at Columbia University Medical Center. Small said that even more important, the new study offers the first direct evidence that memory deteriorates with age because of changes in the dentate gyrus (齿状圆), a region of the hippocampus (海马). Previous studies had shown a link between changes in this region of the brain and normal, age-related memory loss, but the Columbia University study asserts a causal link. The study involved 37 healthy subjects who ranged in age from 50 to 69. Researchers said that if a person had the memory of a typical 60-year-old at the beginning of the study, on average that person's memory would function more like a 30- or 40-year-old's after three months of being given a high-flavanol diet, consuming 900 milligrams a day. Small said the typical candy bar contains only about 40mg of flavanols. The researchers also cautioned that more work is needed because of the study's small sample size. The compound appears to enhance connectivity and metabolic activity in the dentate gyrus. Aging appears to reduce the connections between neurons in that part of the brain. That decline, according to Small, however, is not related to severe memory loss and cell death in Alzheimer's disease or other dementias (痴呆).【缺少答案,请补充】