理工英语3 (新)

更新时间: 试题数量: 购买人数: 提供作者:

有效期: 个月

章节介绍: 共有个章节

收藏
搜索
题库预览
Lynne Shaner used the Internet to buy everything she needed for her wedding and holiday gifts for her husband and step-daughter. Other than food, 90 percent of her purchases are made on the computer in her Washington apartment. "If I find that, by being able to go online and choose the things that I need to choose, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and usually get a better selection," Shaner explained. Analysts say US online shopping has hit record highs in November and December. Fifty-seven percent of Americans have made at least one online purchase. Traditional merchants worry that the growing e-commerce will shrink their share of the market. Cornell University Marketing Professor Ed Mclaughlin says they have a reason for concern. "Anything that can move online will go. It is just a matter of time," he stated. Mclaughlin says traditional stores can keep their customers by offering goods like clothing, which customers may want to see and try on before purchasing — as well as items that are difficult to ship. He says some bricks and mortar stores are also pleasing customers with services that set them apart from computers and electronics. Traditional stores also offer a social experience that some shoppers enjoy. "Often times, you need that last sense of 'this is exactly what I want' before you part with your money," he said. "And you can't always get that online. It's a rather cold process. Traditional stores can also deliver goods more quickly than online retailers," Martins says. And smart merchants are using their websites to encourage customers to visit their stores. While e-commerce worries some merchants, it's a huge boost for delivery services like FedEx and UPS. UPS Manager Dana Klines says e-commerce is helping her company be even busier than usual this time of year. "We are expecting 28 million pieces on the holiday season to deliver gifts. Those packages are headed for homes, including Lynne Shaner's purchase. Analysts say US online shopping has hit record highs in November and December. What can we infer from the passage?
Lynne Shaner used the Internet to buy everything she needed for her wedding and holiday gifts for her husband and step-daughter. Other than food, 90 percent of her purchases are made on the computer in her Washington apartment. "If I find that, by being able to go online and choose the things that I need to choose, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and usually get a better selection," Shaner explained. Analysts say US online shopping has hit record highs in November and December. Fifty-seven percent of Americans have made at least one online purchase. Traditional merchants worry that the growing e-commerce will shrink their share of the market. Cornell University Marketing Professor Ed Mclaughlin says they have a reason for concern. "Anything that can move online will go. It is just a matter of time," he stated. Mclaughlin says traditional stores can keep their customers by offering goods like clothing, which customers may want to see and try on before purchasing — as well as items that are difficult to ship. He says some bricks and mortar stores are also pleasing customers with services that set them apart from computers and electronics. Traditional stores also offer a social experience that some shoppers enjoy. "Often times, you need that last sense of 'this is exactly what I want' before you part with your money," he said. "And you can't always get that online. It's a rather cold process. Traditional stores can also deliver goods more quickly than online retailers," Martins says. And smart merchants are using their websites to encourage customers to visit their stores. While e-commerce worries some merchants, it's a huge boost for delivery services like FedEx and UPS. UPS Manager Dana Klines says e-commerce is helping her company be even busier than usual this time of year. "We are expecting 28 million pieces on the holiday season to deliver gifts. Those packages are headed for homes, including Lynne Shaner's purchase. Analysts say US online shopping has hit record highs in November and December. What is the attitude of traditional merchants to e-commerce?