国际市场营销完整题库（原题答案中英对照·无解析）

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________ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. 翻译: ________是指在一个以上国家，规划、定价、促销并引导企业商品和服务流向消费者以获取利润的商业活动。

The primary difference in the practice of marketing at the domestic versus the international level is . 翻译: 国内营销与国际营销实践的主要区别是。

Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities. 翻译: 消费者调研、产品开发、传播、分销、定价和服务均为核心________活动。

The task of ________ is the most challenging and important one confronting international marketers. 翻译: ________是国际营销者面临最具挑战性与重要性的任务。

To be globally aware, an international marketer must have all the following EXCEPT . 翻译: 具备全球意识，国际营销者不必具备。

At the top of the list of political issues concerning foreign businesses is the . 翻译: 外资企业最关注的政治问题是。

The strategic marketing principle emphasized by Nestlé chairman's comment is . 翻译: 雀巢董事长言论强调的营销战略原则是。

Burberry's global marketing strategy of offering "affordable luxury" represents a focus on . 翻译: 博柏利“平价奢华”全球营销战略聚焦于。

When a country like China is experiencing rapid economic growth, policymakers are likely to? 翻译: 中国等经济快速增长国家，政策制定者通常会？

In the model of buyer behavior, which is NOT a major force in the buyer's environment? 翻译: 购买者行为模型中，哪项不是环境主要影响因素？

The decision process by which business buyers determine which products and services their organizations need to purchase is known as . 翻译: 企业采购者确定组织所需产品服务的决策流程称为。

Business buyer behavior refers to the . 翻译: 组织购买行为指。

__________ involves dividing a market into smaller segments with distinct needs. 翻译：__________是将市场划分为需求不同的小细分市场。

__________ calls for dividing the market into regions, states, counties, cities. 翻译：__________是将市场按地区、州、县、城市划分。

Gilron Holidays segments by annual salary exceeding $100,000, which is __________ segmentation. 翻译：按年薪10万美元以上细分属于__________。

Marketers segment by consumer lifestyles using . 翻译: 按生活方式细分市场采用。

Individuals and households that buy for personal consumption make up the . 翻译：为个人消费购买的个人与家庭构成。

Double Drill segments foreign markets by per capita income based on . 翻译：按人均收入细分国际市场依据。

Which statement is true of cultural factors that influence consumer behavior? 翻译：关于文化影响消费行为，正确的是__________。

A buyer's decisions are influenced by __________ such as age, occupation, economic situation, lifestyle. 翻译：购买者决策受年龄、职业、经济状况、生活方式等__________影响。

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