04016 人文英语4 (1)

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All communication begins with the sender and ends with the receiver. The sender is responsible for successful conveyance. The sender's personality, beliefs, cultural and educational background all influence the message and it is important for the sender to(  )aware of this as(  )or she is encoding the message. Simply put, encoding is translating information into symbols that represent the ideas or concepts of the message that needs sending. These symbols are usually words in written or spoken form. To ensure successful communication, the sender should know as much about his or her audience – the receiver – as possible in order to focus and support the encoding process. In addition to this awareness of self and encoding, the sender must choose the proper channel for conveying the message. Using the wrong channel may result in miscommunication. Like the sender, receivers are influenced by internal factors: their personality, their receptivity to the message or their relationship to the sender. Additionally, their current feelings, mood, or state of mind can affect(  )message. Once the message moves through the channel, the receiver then decodes it. The receiver uses his or her own experience and the context of the message to interpret its meaning. (1) The sender's gender also influences the message. (2) Encoding is(  )process that translating information into symbols which serve as the ideas or concepts of the message that will(  )sent later. (3) These symbols are usually words and sentences in written form. (4) Channel is not crucial for conveying the message. (5) Feedbacks enable the sender to know whether the receiver has received the message successfully or not.
Since its founding in 1948, McDonald's has grown from(  )family burger(汉堡包)stand to(  )global fast-food chain, with more than 30,000 locations in 118 countries. With 58 million daily customers worldwide, McDonald's is now soubiquitous around the globe that The Economist publishes(  )global ranking of currencies’ purchasing power based on the prices charged at the local McDonald's, called the Big Mac Index(巨无霸指数).That's not to say that every nation carries the same menu items: choices vary widely depending on location. Some Asian locations serve fried shrimp in(  )Big Mac roll, while McDonald's in India doesn't serve(  )at all, relying instead on burgers made from vegetables, rice and beans. Not everyone in the world has been happy to greet Ronald McDonald when(  )moves to town. Many see McDonald's as(  )symbol of American economic and cultural chauvinism(沙文主义), and European nations in particular have viewed American-style fast food as an insult to their national food.(  )French farmer, Jose Bove, became something of(  )national hero in 1999 after(  )and(  )group of people destroyed(  )McDonald's under construction to protest globalization and “bad food.” The next year,(  )bomb exploded in(  )French McDonald's, killing(  )27-year-old employee. No one claimed responsibility. (2) The word “ubiquitous” in Paragraph 2 is most likely to mean _______. (3) From Paragraph 2, we can conclude that _______.
Graffiti painting is traditionally(  )daredevil pursuit. Teenagers dodge security guards to put their names on trains and buses. But over the past decade, graffiti has all but disappeared from Britain's cities. Between 2007 and 2012 the number of incidents of graffiti recorded by the British Transport Police fell by 63%.(  )survey by the Environment Ministry shows that fewer places are blighted by tags than ever. Graffiti are increasingly confined to sanctioned walls, such as the Stockwell ball courts. In time the practice may die out entirely. The most obvious reason for the decline in tagging and train-painting is better policing. Numerous CCTV cameras mean it is harder to get away with painting illegally. And punishments are more severe.(  )generational shift is apparent, too. Fewer teenagers are getting into painting walls. They prefer to play with iPads and video games. Some have gone to art school and want to make money from their paintings. The Internet means that painters can win far more attention by posting pictures online than they can by breaking into(  )railway yard. Taggers and graffiti artists mostly grew up in the 1980s and 1990s. Those men—and almost all are men—are now older and less willing to take risks. Graffiti may eventually disappear. But for now the hobby is almost respectable. The former graffiti artists paint abandoned warehouses at the weekend. It has become something to do on(  )Sunday afternoon—a slightly healthier alternative to sitting and watching football. (1) Teenagers are not afraid of being caught by security guards when they put their names on trains and buses. (2) Less tags can(  )found in public places nowadays. (3) Graffiti decreases because of better policing. (4) Some teenagers go to art school in order to learn to paint walls. (5) Taggers and graffiti artists are still willing to take risks.
All communication begins with the sender and ends with the receiver. The sender is responsible for successful conveyance. The sender's personality, beliefs, cultural and educational background all influence the message and it is important for the sender to(  )aware of this as(  )or she is encoding the message. Simply put, encoding is translating information into symbols that represent the ideas or concepts of the message that needs sending. These symbols are usually words in written or spoken form. To ensure successful communication, the sender should know as much about his or her audience – the receiver – as possible in order to focus and support the encoding process. In addition to this awareness of self and encoding, the sender must choose the proper channel for conveying the message. Using the wrong channel may result in miscommunication. Like the sender, receivers are influenced by internal factors: their personality, their receptivity to the message or their relationship to the sender. Additionally, their current feelings, mood, or state of mind can affect(  )message. Once the message moves through the channel, the receiver then decodes it. The receiver uses his or her own experience and the context of the message to interpret its meaning. (2) Encoding is(  )process that translating information into symbols which serve as the ideas or concepts of the message that will(  )sent later. (3) These symbols are usually words and sentences in written form. (4) Channel is not crucial for conveying the message. (5) Feedbacks enable the sender to know whether the receiver has received the message successfully or not.