2025年6月大学英语四级真题试卷听力原文及解析(第2套)

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What is the finding of an extensive study published in 2015? 2015年发表的大规模研究有什么发现？

table with 24 different kinds of jams. Then on another day, at that same food market, people were given only 6 different types of jam choices. Guess which display table led to more sales? The study found that while the bigger display created more interest, people were almost 10 times less likely to purchase a jar of jam than in the case of the smaller display. Customer satisfaction takes a hit as well. In the study, the bigger display of jams leads to lower customer satisfaction than the smaller display. In an extensive study published in 2015, researchers analyzed a total of 99 choice studies and specifically looked at those cases in which reducing choices helped to boost sales. [18] They found four rules that motivate consumers to buy: when people want to make a quick and easy choice, when the product is complex, when it's difficult to compare alternatives, and when consumers don't have clear preferences. So as you can see, when it comes to choices, less is more.

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