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The second benefit for online advertisers is network transmission which involves real-time interactive decisions. Now Internet users can independently choose to read the ad content, and advertising companies can change the messages for their audience who can receive feedback right away and make a deal without time limits.

Question: The second benefit is that

there is an instant interaction between the advertisers and their audience.

One is that online advertising information is not limited by time or space, whereas traditional media are in some ways restricted. For example, a newspaper has only regional distribution, and radio and television stations have limited coverage areas. The Internet, on the other hand, has got rid of these restrictions. It is really an information technology breakthrough that is greatly benefitting the advertising industry.

Question: the traditional media are restricted by time or space, as well as online advertising.

Consequently, the so-called social network advertising has become another fast-growing means of advertising—online advertising with a focus on social networking sites. As a matter of fact, this is a relatively immature market. However, it is sending ripples through Western media because it can channel huge quantities of commercial information to likely consumers.

Question : the social network ads can't attract likely consumers.

When cell phones began offering a new mass medium, mobile advertising followed the same trend. By 2010, the market value of mobile ads had reached $10 billion. Millions of advertising messages, which include pictures, video messages, and various other forms of campaigns, are sent to cell phones every day.

Question: the advanced mobile phone ads include pictures, video messages, and various other forms.

Many new forms of advertising have appeared in recent years and they are overtaking traditional media such as television, radio, magazines and newspapers. They have a capacity to reach vast audiences and are very strong in performance. This is because they effectively deliver marketing messages that attract customers in all walks of life.

Question : The new advertising has caught up with and surpassed the traditional advertising.

Without the development of technology, people would have continued with the traditional way of food processing. Nevertheless, with the pursuit of productivity and profit, the traditional methods gave way to modern industrial processing and, with modern technology, new products and flavors came into being one after another.

Question: People gave up the traditional food processing methods in pursuit of productivity and profit.

But there soon arose problems in many products, especially when items such as processed oils, additives or other potentially harmful chemicals were added during processing.

Question: The problem is that something harmful is added during the food processing.

We should drink only pure milk from cows fed on grass, but our industrial system keeps dairy cows inside walls and gives them food they are not supposed to eat—grain,soybeans, orange peels, cakes and bakery waste. In turn, these cows produce watery milk.

Question:The dairy cows inside walls fed on grass and produce watery milk.

The largest milk poisoning scandal in American history was in 1985. More than 5,000people across three states fell ill because they drank contaminated milk produced at an Illinois factory.

Question:The conclusion draw from the largest milk contamination scandal in American history is the milk that is produced in factories will do great harm to human health.

Another change brought about by the automobile is that today’s urban people must be more careful than ever before. In the past, people crossing the street had only to worry about relatively slow moving streetcars. But now, at the risk of injury or even death, they have to watch out for cars moving at high speeds.

Question: With the increase of cars on the road, they have to watch out for automobiles moving at high speeds which may not cause death or serious injury.

However, the effects of the automobile on everyday life have become a subject of controversy. The introduction of the mass-produced automobile certainly began a revolution in mobility and convenience, but the large number of cars in use is contributing to the depletion of non-renewable fuels, thousands of road accident deaths and injuries, social isolation, a rise in obesity, and increased air and noise pollution.

Question: The article tells us that heavy automobile use contributes to the depletion of non-renewable fuels, a dramatic increase in the rate of automobile deaths and injuries, social isolation, rise in obesity and increased air and noise pollution.

Worldwide, the automobile has allowed us easier access to far places. However, the average journey time has increased in large cities as a result of widespread automobile use. This is due to traffic jams and the increased distances between home and work brought about by urban expansion.

Question: Because of traffic jams and the increased distances between home and work brought about by urban expansion.

As an economic factor, the development of the automobile has contributed to changes in employment, goods distribution, shopping patterns, social interactions, manufacturing priorities and city planning.

Question: The development of the automobile has only contributed to changes in employment, goods distribution, shopping patterns and city planning.

The car has also had a significant effect on the culture of the middle class. Automobiles were incorporated into all parts of life from music to books to movies. Having a car has become associated with independence, freedom, and increased social status.

Question: Due to the fast-grew of cars, having a car has become associated with independence, freedom and increased social status.

Nothing makes me happier than teaching these kids,” says Tammy Barry, a 46-year-old community service volunteer. Ms. Barry loves her volunteer job as a reading teacher at Mercy Learning Center in Bridgeport,Connecticut. Most of her students are kids of immigrant mothers living there. These families are most likely living below the poverty line.

Question: According to the passage, Tammy Barry does her volunteer job as a reading teacher at Mercy Learning Center.

For the kids, the best part is when they each take home abrand-new copy of that week’s book. “We give away 40 to 45 books each week,”says Ms. Barry, “I tell people I have the best job—I get to be Santa Claus all year.” She purchases books using grant money from local organizations; other books are donated by individuals or local schools.

Question: According to the passage, the best part for the kids is that each of them can take home a brand-new copy of that week'sbook.

She is very fond of teaching these mothers how to read to their children successfully. The women—many of them immigrants, love her class because there nobody cares whether every word is pronounced correctly. “We are not just teaching the mothers how to read to their children—we are teaching them the importance of reading to their children,” she says. “The philosophy at Mercy is that if you educate the woman of the house, you’re going to educatethe whole family.”

Question: According to the passage, the philosophy at Mercy Learning Center is that if you educate the woman of the house, you’re going to educate the whole family.

Tammy Barry’s program really helps these immigrant mothers and their children a lot, like Isabel, 27, who recently passed her GED exam. Her five-year-old son, Ben, began kindergarten this fall after three years in Ms. Barry’s program. “In the beginning, Ben wasn’t very interested in books,” says Isabel, “but Miss Barry showed me how to make reading exciting for him. Thanks to her, now he can practically read his books on his own.” Ben, who is sitting next to his mother, is proudly pointing to his favorite book, which sits on a shelf full of his books.

Question: According to the passage, Isabel hasn’t recently passed her GED exam. And her five-year-old son, Ben, began kindergarten this fall after three years in Ms. Barry’s program.

Sometimes we envy those people whose finance is in good shape. In fact, all of us can use our money in a better way and keep more of it in our pocket. The way to good finance is careful management of our personalfinance. To put it simply, we need to spend less than we earn. This is the fundamental money skill and common sense. However, many people never learn to do it. Things will become much easier if we track our spending and develop a budget.

Question: According to the passage, the way to good finance is careful management of our personal finance.

Besides giving lessons to the children, Ms. Barry also often talks to the moms. She is very fond of teaching these mothers how to read to their children successfully. The women—many ofthem immigrants, love her class because there nobody cares whether every wordis pronounced correctly. “We are not just teaching the mothers how to read to their children—we are teaching them the importance of reading to their children,” she says.

Question: According to the passage, these immigrant mothers cannot learn how to read to their children effectively, and they don't get to know the importance of reading to their children.

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